Ruth Elopuro

Hanna Rundlof

Talisha Pienaar

<p>Online shopping has certainly changed the landscape of the fashion and retail industries&nbsp;and although convenience is probably the leading motive behind fingertip-driven shopping sprees;&nbsp;for many the tangible retail experience is something that even our favourite shopping apps cannot replace.&nbsp; Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines&nbsp;from around the world&nbsp;and enticing fragrances&nbsp;that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.</p><p><br /></p><p>This is&nbsp;synonymous with the fresh and exhilarating&nbsp;atmosphere that the Hyprop Group has created when designing their malls.&nbsp; The&nbsp;highly anticipated&nbsp;SS23 campaign&nbsp;produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It&#39;s a total ICE Genetics takeover&nbsp;featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.&nbsp; Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!</p><p>Happy shopping babes;)</p><p><br /></p><p>Models:</p><p>Asanda Maku</p><p>Naledi Mokoena</p><p>Talisha Pienaar</p><p>Tevin Weiner</p><p>Tia Alexander</p><p>Van-Lee Johnson</p><p>Jordan Hickman (Fuure Face feature)</p><p><br /></p><p>Shopping Centres:</p><p>Canal Walk Shopping Centre</p><p>Capegate Shopping Centre</p><p>Somerset Mall</p><p>Clearwater Mall</p><p>Woodlands Boulevard</p><p>Rosebank Mall</p><p>The Glen Shopping Centre</p><p><br /></p><p>#thisisus #icegenetics #fashion&nbsp;</p>

Online shopping has certainly changed the landscape of the fashion and retail industries and although convenience is probably the leading motive behind fingertip-driven shopping sprees; for many the tangible retail experience is something that even our favourite shopping apps cannot replace.  Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines from around the world and enticing fragrances that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.



This is synonymous with the fresh and exhilarating atmosphere that the Hyprop Group has created when designing their malls.  The highly anticipated SS23 campaign produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It's a total ICE Genetics takeover featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.  Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!

Happy shopping babes;)



Models:

Asanda Maku
Naledi Mokoena

Talisha Pienaar

Tevin Weiner

Tia Alexander

Van-Lee Johnson

Jordan Hickman (Fuure Face feature)



Shopping Centres:

Canal Walk Shopping Centre

Capegate Shopping Centre

Somerset Mall

Clearwater Mall

Woodlands Boulevard

Rosebank Mall

The Glen Shopping Centre



#thisisus #icegenetics #fashion 

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner Tia Alexander Van-Lee Johnson Hyprop commerical fashion This Is Us

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner T...

ASANDA, NALEDI, TALISHA, TEVIN, TIA & VAN-LEE | This Is Us

Sarai Lewis

Simone De Kock

Marimarth de Moor

Fallou Gueye

Tené Minderon

Crosby Pitner-Faber

Belén Sanchez

Website Home Carousel 

Website Home Future Models 

Website Home Kinetic 

Vin Luu

Theresa Viuff

Tyler Moolman

Nicole Wöcke

Raquel Galvao

Nicole Naude

Lotte de Jong

Abigail Harrington

Karo Machova

Kate Dales

Kamila Irobi

Lee Anderson

<div>Lee has been under the curated development of our Future Faces board whilst completing his schooling, so we have watched him grow up in front of our eyes.&nbsp; It has been incredible to see him grow from boyhood to a young man with the world at his feet, etching out his journey.</div><div><br /></div><div>With parents who both hail from industry and own established businesses (Flash Photo and Location Gallery), Lee has ingrained in him an impressive business ethic and deep love for the fashion and commercial industries.&nbsp; Lee knows that nothing worth having doesn&#39;t come without hard work, sacrifices and dedication.</div><div><br /></div><div>As very proud agents, it has been exhilarating to facilitate Lee&#39;s coming-of-age first trip to Milan as a travelling, full-time model.</div><div>Travelling to one of the world&#39;s fashion capitals may sound glamorous, but there are always highs and lows that come with the adventure; so we asked Lee to share his experience with young and aspiring models by imparting 6 of his best tips for finding ones feet in Milan and travelling abroad in general.</div><div><br /></div><div><br /></div><div>1. Find a group of close friends asap!</div><div><br /></div><div>They&#39;ll motivate you to explore different parts of the city, you&#39;ll find places you&#39;ve never seen before through them and they know the best, most affordable spots regarding going out or eating out.</div><div><br /></div><div><br /></div><div><br /></div><div>2. Be careful about what you spend your money on.</div><div><br /></div><div>Yes, do your shopping. But, once that&#39;s out of the way make sure you budget and don&#39;t spend all your money on unnecessary things like fancy dinners, expensive and exclusive events, etc. Our South African Rands disappear quicker than you may think. Looking at your bank account weekly will certainly frighten you!</div><div><br /></div><div><br /></div><div><br /></div><div>3. Have a routine.</div><div><br /></div><div>Have a purpose to get up on the quieter days and make sure you are productive and active every day.</div><div><br /></div><div><br /></div><div><br /></div><div>4. Don&#39;t wait for shoots to come.&nbsp;</div><div><br /></div><div>Find photographers or friends who know about certain castings or shoots that you can also join in on. Don&#39;t be scared to reach out to local or international photographers by starting with good conversation and ending it with a test shoot. If you are truly passionate about your work, then you will find good photographers who will love your test shoot ideas and will want to shoot them with you too.</div><div><br /></div><div><br /></div><div><br /></div><div>5. Do all the touristy things!</div><div><br /></div><div>The city&#39;s have so much to offer and some of the scenery, locations and events are just spectacular. You never know when you&#39;ll be back in the same city so make sure you get to see al the beauty of it before you leave.&nbsp;</div><div><br /></div><div><br /></div><div><br /></div><div>6. Lastly, make sure you know how to do all the necessary house work and chores.&nbsp;</div><div><br /></div><div>Familiarise yourself with cleaning, doing the dishes, ironing, vacuuming, etc. It&#39;s so easy to let go of yourself and turn your apartment in to a mess if you don&#39;t actively put in the work and clean daily.&nbsp;</div><div><br /></div><div><br /></div><div>Keep shining Lee, the world is your oyster!</div><div><br /></div><div>Model - Lee Anderson (@ lee.anderrson)</div><div><br /></div><div>Photographer - Federico Laudicina (@laudicinaphoto)</div><div><br /></div><div><br /></div><div>#Fashion #Milan #Europe</div>

Lee has been under the curated development of our Future Faces board whilst completing his schooling, so we have watched him grow up in front of our eyes.  It has been incredible to see him grow from boyhood to a young man with the world at his feet, etching out his journey.

With parents who both hail from industry and own established businesses (Flash Photo and Location Gallery), Lee has ingrained in him an impressive business ethic and deep love for the fashion and commercial industries.  Lee knows that nothing worth having doesn't come without hard work, sacrifices and dedication.

As very proud agents, it has been exhilarating to facilitate Lee's coming-of-age first trip to Milan as a travelling, full-time model.
Travelling to one of the world's fashion capitals may sound glamorous, but there are always highs and lows that come with the adventure; so we asked Lee to share his experience with young and aspiring models by imparting 6 of his best tips for finding ones feet in Milan and travelling abroad in general.


1. Find a group of close friends asap!

They'll motivate you to explore different parts of the city, you'll find places you've never seen before through them and they know the best, most affordable spots regarding going out or eating out.



2. Be careful about what you spend your money on.

Yes, do your shopping. But, once that's out of the way make sure you budget and don't spend all your money on unnecessary things like fancy dinners, expensive and exclusive events, etc. Our South African Rands disappear quicker than you may think. Looking at your bank account weekly will certainly frighten you!



3. Have a routine.

Have a purpose to get up on the quieter days and make sure you are productive and active every day.



4. Don't wait for shoots to come. 

Find photographers or friends who know about certain castings or shoots that you can also join in on. Don't be scared to reach out to local or international photographers by starting with good conversation and ending it with a test shoot. If you are truly passionate about your work, then you will find good photographers who will love your test shoot ideas and will want to shoot them with you too.



5. Do all the touristy things!

The city's have so much to offer and some of the scenery, locations and events are just spectacular. You never know when you'll be back in the same city so make sure you get to see al the beauty of it before you leave. 



6. Lastly, make sure you know how to do all the necessary house work and chores. 

Familiarise yourself with cleaning, doing the dishes, ironing, vacuuming, etc. It's so easy to let go of yourself and turn your apartment in to a mess if you don't actively put in the work and clean daily. 


Keep shining Lee, the world is your oyster!

Model - Lee Anderson (@ lee.anderrson)

Photographer - Federico Laudicina (@laudicinaphoto)


#Fashion #Milan #Europe

Model Lee Anderson Photographer Federico Laudicina fashion shoot Milan 

Lee Anderson | By Federico Laudicina in Milan

LEE ANDERSON | By Federico Laudicina

Annabel Lewis

<div>British model, Annabel Lewis, captured by German photographer, Knut Woerner, in a&nbsp;Bohemian Rhapsody story.</div><div><br /></div><div><br /></div><div>Shot on location at stylist Karien Belle&#39;s treasure trove of whimsical fashion and design; juxtaposed with African inspired colours, glorious Proteas, vintage pieces and a free spirited Annabel all make for a beautifully woven together editorial.</div><div>Knut is a true artist and his imagery is always inspiring!</div><div><br /></div><div><br /></div><div>Model - Annabel Lewis (@annie_mayy1)</div><div>Photographer - Knut Woerner (@knutwoerner)</div><div>Design &amp; Fashion - Karien Belle (@karienbelle)</div><div><br /></div><div>#Fashion #AfricanRetro</div>

British model, Annabel Lewis, captured by German photographer, Knut Woerner, in a Bohemian Rhapsody story.


Shot on location at stylist Karien Belle's treasure trove of whimsical fashion and design; juxtaposed with African inspired colours, glorious Proteas, vintage pieces and a free spirited Annabel all make for a beautifully woven together editorial.
Knut is a true artist and his imagery is always inspiring!


Model - Annabel Lewis (@annie_mayy1)
Photographer - Knut Woerner (@knutwoerner)
Design & Fashion - Karien Belle (@karienbelle)

#Fashion #AfricanRetro

Annabel Lewis Knut Woerner fashion photographer 